What We Build
Software that works the way you do.
Every engagement starts with understanding your business, not pitching a pre-packaged solution.
Custom Software Development
We build software designed around how your business actually works — internal tools, client-facing apps, workflow automation, and integrations with your existing stack.
AI Integration & Automation
We identify high-leverage automation opportunities in your business and build reliable AI pipelines — from document processing to customer-facing AI features.
AI Consulting & Strategy
Not sure where to invest in AI? We audit your current tools and processes, identify the right opportunities, and deliver a practical roadmap you can actually execute on.
How We Work
We start by understanding your goals, constraints, and existing systems.
We define the scope, architecture, and timeline before writing a line of code.
Iterative delivery with regular check-ins so you always know where things stand.
We can support, maintain, and evolve the work after launch.
FAQ
How long does a custom software project take?
It depends on scope, but most projects fall into one of two buckets: smaller internal tools or integrations that take 4–8 weeks, and larger client-facing applications that run 3–6 months. We scope everything before we start so there are no surprises.
How much does custom software development cost?
Smaller projects typically start around $10,000–$25,000. Larger applications with more complexity run higher. We work on a fixed-scope basis where possible so you know the cost upfront.
Do you work with clients outside of Madison, Wisconsin?
Yes. We're based in Madison but work with businesses across the US. Most of our engagements are fully remote, and we're comfortable working asynchronously or with regular video check-ins.
What's the difference between AI integration and AI consulting?
AI integration means we build something — connecting AI to your existing tools, automating a workflow, or adding an AI feature to your product. AI consulting is for businesses that aren't sure where to start: we audit your processes, identify where AI actually makes sense, and hand you a practical roadmap.
Do you maintain software after it's built?
Yes. We offer ongoing support and maintenance after launch. Many clients keep us on retainer to handle updates, new features, and infrastructure as their needs evolve.
How do I know if AI is the right fit for my business?
A good signal is whether you have repetitive tasks that follow clear rules — document processing, data entry, routing, summarization. If your team does the same thing over and over, there's likely a high-value AI opportunity. We offer an AI audit to help you find those spots before committing to a build.
Have a project in mind?
We're based in Madison, Wisconsin and work with businesses of all sizes — locally and across the country. Let's find out if we're a fit.
Book a free discovery call